Fruttizie:matilde Vicenzi by Giulia De Andreis

Giulia De Andreis Shares The Matilde Vicenzi Fruttizie

Giulia De Andreis, the architect of the awarded work Giulia De Andreis's Matilde Vicenzi Fruttizie says, It was a challenge to make Fruttizie’s innovative recipes believable for a brand that always represented the traditional Italian pastry products, as they are characterized by ingredients with added nutritional benefits. Another challenge encountered was to find a new visual language able to be integrated within Matilde Vicenzi’s brand architecture and being able to share its values and its patrimony, while giving the design a modern twist. .

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