Award Winning Deangelis Italian Chocolate Packaging Packaging

Mark Turner Presents The Deangelis Italian Chocolate Packaging Packaging

Mark Turner, the lead designer of the awarded design DeAngelis Italian Chocolate Packaging by Mark Turner demonstrates, DeAngelis wanted to launch their brand of hand-made Italian chocolate into the UK market and came to Kre8ive Partners to create a new luxury brand and range of exclusive, bespoke packaging for the high-end market. The idea was to give the consumer a special moment when they unwrapped this chocolate, a moment of luxury. By using a mix of tactile surfaces, including a decadent cloth covering to the outer boxes, this added to the opulent feel of the packaging. Opening the box was designed to be an unveiling; the quality of the chocolate is slowly revealed as each luxurious layer is unwrapped..

Award Winning Deangelis Italian Chocolate Packaging Packaging Images:

VIA: http://competition.adesignaward.com/design.php?ID=79698

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