Ian Wallace's Urban Cuisine Cooking Spray

Ian Wallace Demonstrates The Urban Cuisine Cooking Spray

Ian Wallace, the thinktank behind the highlighted project Urban Cuisine by Ian Wallace says, The street kitchen is the place of flavours, substances, sighs and secrets. But also of surprises, concepts, colours and memories. It's a creation site. Quality content is no longer the basic premise to generate attraction, now the key is to add emotional experience. With this packaging the chef becomes a "graffiti artist" and the client becomes an art spectator. A new original and creative emotional experience: Urban Cuisine. A recipe doesn't have a soul, it's the cook who must give soul to the recipe..

Ian Wallace's Urban Cuisine Cooking Spray Images:

VIA: http://competition.adesignaward.com/design.php?ID=63900

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